Journal article

Active mediation of television, internet and mobile advertising

Wonsun Shin

YOUNG CONSUMERS | EMERALD GROUP PUBLISHING LTD | Published : 2017

DOI: 10.1108/YC-06-2017-00700

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University of Melbourne Researchers

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Keywords

Business
Adolescents
Attitudes
Screen Media
Literacy
Online
Business & Economics
Parental Mediation
Advertising
Parental Self-Efficacy
Model
Social Sciences
Consumer Socialization
Children
Singapore