Journal article

Pain Management During Newborn Screening Using YouTube to Disseminate Effective Pain Management Strategies

Denise Harrison, Jessica Reszel, Bill Dagg, Cheryl Aubertin, Mariana Bueno, Sandra Dunn, Ann Fuller, JoAnn Harrold, Catherine Larocque, Stuart Nicholls, Margaret Sampson

The Journal of Perinatal & Neonatal Nursing | LIPPINCOTT WILLIAMS & WILKINS | Published : 2017


To assess the reach, acceptability, and effect of the BSweet2Babies video showing breast-feeding, skin-to-skin care, and sucrose during blood sampling on intention to recommend the video or advocate for use of the interventions. In July 2014, the video and an electronic survey were produced and posted. After 1 year, the online viewer survey responses and YouTube analytics were analyzed. One year after posting, the BSweet2Babies video had 10 879 views from 125 countries and 187 (1.7%) viewers completed the survey. Most respondents were aware of the analgesic effects of breast-feeding, skin-to-skin care, and sucrose. Nearly all respondents (n = 158, 92%) found the BSweet2Babies video to be a h..

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University of Melbourne Researchers