Can a documentary increase help-seeking intentions in men? A randomised controlled
Kylie Elizabeth King, Marisa Schlichthorst, Matthew J Spittal, Andrea Phelps, Jane Pirkis
JOURNAL OF EPIDEMIOLOGY AND COMMUNITY HEALTH | BMJ PUBLISHING GROUP | Published : 2018
BACKGROUND: We investigated whether a public health intervention-a three-part documentary called Man Up which explored the relationship between masculinity and mental health, well-being and suicidality-could increase men's intentions to seek help for personal and emotional problems. METHODS: We recruited men aged 18 years or over who were not at risk of suicide to participate in a double-blind randomised controlled trial. Participants were randomly assigned (1:1) via computer randomisation to view Man Up (the intervention) or a control documentary. We hypothesised that 4 weeks after viewing Man Up participants would report higher levels of intention to seek help than those who viewed the con..View full abstract
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Funding for Man Up was provided by the Movember Foundation. Funds supported the development of the documentary and associated social media campaign, as well as their evaluation. The Movember Foundation had no role in the design or conduct of the randomised controlled trial reported here, or in the collection, management and analysis of the data, or in preparation of this manuscript.