Book Chapter

Getting Data

Erik Mooi, Marko Sarstedt

CONCISE GUIDE TO MARKET RESEARCH: THE PROCESS, DATA, AND METHODS USING IBM SPSS STATISTICS | SPRINGER-VERLAG BERLIN | Published : 2011

DOI: 10.1007/978-3-642-12541-6_4

University of Melbourne Researchers

Keywords

Mail Surveys
Face-To-Face Interviewing
Web Surveys
Telephone Interviews
Ethnographies
Social Sciences
Projective Techniques
Directly and Indirectly Observed Qualitative Data
Mathematical Methods in Social Sciences
Social Sciences, Mathematical Methods
Focus Groups
Semantic Differential Scale
Constant Sum Scale
Observational Studies
Interviews
Crm
Test Markets
Business & Economics
Likert Scale
Mixed Mode
Experiments
Surveys
Business
Internal and External Secondary Data