Book Chapter

Getting Data

Erik Mooi, Marko Sarstedt

CONCISE GUIDE TO MARKET RESEARCH: THE PROCESS, DATA, AND METHODS USING IBM SPSS STATISTICS | SPRINGER-VERLAG BERLIN | Published : 2011

DOI: 10.1007/978-3-642-12541-6_4

University of Melbourne Researchers

Keywords

Interviews
Projective Techniques
Web Surveys
Social Sciences, Mathematical Methods
Telephone Interviews
Crm
Likert Scale
Mixed Mode
Face-To-Face Interviewing
Focus Groups
Mail Surveys
Semantic Differential Scale
Surveys
Test Markets
Experiments
Internal and External Secondary Data
Business
Mathematical Methods in Social Sciences
Social Sciences
Observational Studies
Ethnographies
Constant Sum Scale
Business & Economics
Directly and Indirectly Observed Qualitative Data