Book Chapter

Getting Data

Erik Mooi, Marko Sarstedt

CONCISE GUIDE TO MARKET RESEARCH: THE PROCESS, DATA, AND METHODS USING IBM SPSS STATISTICS | SPRINGER-VERLAG BERLIN | Published : 2011

DOI: 10.1007/978-3-642-12541-6_4

University of Melbourne Researchers

Keywords

Semantic Differential Scale
Experiments
Observational Studies
Crm
Focus Groups
Ethnographies
Social Sciences
Web Surveys
Likert Scale
Social Sciences, Mathematical Methods
Surveys
Directly and Indirectly Observed Qualitative Data
Test Markets
Business
Constant Sum Scale
Projective Techniques
Face-To-Face Interviewing
Telephone Interviews
Interviews
Internal and External Secondary Data
Mail Surveys
Mixed Mode
Business & Economics
Mathematical Methods in Social Sciences