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Book Chapter

Descriptive Statistics

Erik Mooi, Marko Sarstedt

CONCISE GUIDE TO MARKET RESEARCH: THE PROCESS, DATA, AND METHODS USING IBM SPSS STATISTICS | SPRINGER-VERLAG BERLIN | Published : 2011

DOI: 10.1007/978-3-642-12541-6_5

University of Melbourne Researchers

Erik Mooi's Profile Picture
Erik Mooi Author Management and Marketing

Citation metrics

3Web of Science

Keywords

Cross Tabs
Social Sciences, Mathematical Methods
Correlation
Covariance
Outliers
Scatter Plots
Log Transformation
Median
Spss
Mean
Variance
Mode
Frequency Table
Workflow
Bar Chart
Business
Mathematical Methods in Social Sciences
Social Sciences
Dummies
Line Chart
Pie Chart
Standard Deviation
Histogram
Z-Transformation
Business & Economics
Codebook

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