Book Chapter

The Market Research Process

Erik Mooi, Marko Sarstedt

CONCISE GUIDE TO MARKET RESEARCH: THE PROCESS, DATA, AND METHODS USING IBM SPSS STATISTICS | SPRINGER-VERLAG BERLIN | Published : 2011

DOI: 10.1007/978-3-642-12541-6_2

University of Melbourne Researchers

Citation metrics

100Web of Science

Keywords

Causal Research
Scanner Data
Lab and Field Experiments
Descriptive Research
Hypotheses
Focus Groups
Ethnographies
Observational Studies
Social Sciences
Business & Economics
Social Sciences, Mathematical Methods
Business
Exploratory Research
Mathematical Methods in Social Sciences
Qualitative and Quantitative Research
Interviews