• Find an Expert
  • Search iconSearch
  • Menu
  • Help
  • Report an issue

Book Chapter

The Market Research Process

Erik Mooi, Marko Sarstedt

CONCISE GUIDE TO MARKET RESEARCH: THE PROCESS, DATA, AND METHODS USING IBM SPSS STATISTICS | SPRINGER-VERLAG BERLIN | Published : 2011

DOI: 10.1007/978-3-642-12541-6_2

University of Melbourne Researchers

Erik Mooi's Profile Picture
Erik Mooi Author Management and Marketing

Keywords

Business & Economics
Scanner Data
Descriptive Research
Mathematical Methods in Social Sciences
Ethnographies
Social Sciences, Mathematical Methods
Social Sciences
Exploratory Research
Hypotheses
Qualitative and Quantitative Research
Focus Groups
Lab and Field Experiments
Business
Causal Research
Observational Studies
Interviews

UNIVERSITY SEARCH

›  

Current students

›  

Staff

›  

Alumni

  

Faculties & graduate schools

  

Library

  

Contact us

  

Maps

  

Support the campaign

  

Jobs

facebookIcontwitterIconlinkedinIcon


Phone: 13 MELB ( 13 6352)

International: +61 3 9035 5511

ABN: 84 002 705 224

CRICOS Provider Code:
00116K ( visa information)

Emergency information  |  Disclaimer and copyright  |  Accessibility  |  Privacy

STUDY AT MELBOURNE

›  Find a course

›  Admissions, fees & applications

›  International students

›  Campus tour

›  Connect with us

›  Accommodation

ABOUT US

›  Strategy and leadership

›  Tradition of excellence

›  International connections

›  Campuses and facilities

›  Structure and governance

›  Policy and publications

›  Careers at Melbourne

›  Supplying to the University

CONTACT & MAPS

›  Enquiries

›  Media

›  Find an expert

›  Campus maps

›  Traffic, parking & bicycles

›  Find a staff member

ALUMNI & FRIENDS

›  Benefits & services

›  Give

›  Volunteer

›  3010: alumni magazine

RESEARCH

›  Research institute

›  Find an expert or supervisor

›  Graduate researchers

›  Pursuit: our research showcase

ENGAGEMENT

›  Events

›  Sports facilities

›  Shop

We acknowledge and pay respect to the Traditional Owners of the lands upon which our campuses are situated.