Book Chapter

The Market Research Process

Erik Mooi, Marko Sarstedt

CONCISE GUIDE TO MARKET RESEARCH: THE PROCESS, DATA, AND METHODS USING IBM SPSS STATISTICS | SPRINGER-VERLAG BERLIN | Published : 2011

DOI: 10.1007/978-3-642-12541-6_2

University of Melbourne Researchers

Keywords

Business & Economics
Scanner Data
Descriptive Research
Mathematical Methods in Social Sciences
Ethnographies
Social Sciences, Mathematical Methods
Social Sciences
Exploratory Research
Hypotheses
Qualitative and Quantitative Research
Focus Groups
Lab and Field Experiments
Business
Causal Research
Observational Studies
Interviews