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Book Chapter

Factor Analysis

Erik Mooi, Marko Sarstedt

CONCISE GUIDE TO MARKET RESEARCH: THE PROCESS, DATA, AND METHODS USING IBM SPSS STATISTICS | SPRINGER-VERLAG BERLIN | Published : 2011

DOI: 10.1007/978-3-642-12541-6_8

University of Melbourne Researchers

Erik Mooi's Profile Picture
Erik Mooi Author Management and Marketing

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2Web of Science

Keywords

Exploratory and Confirmatory Factor Analysis
Social Sciences
Structural Equation Modeling
Lisrel
Orthogonal and Oblique Rotation
Factor Loadings
Cronbach'S Alpha
Mathematical Methods in Social Sciences
Pls
Social Sciences, Mathematical Methods
Principal Axis Factoring
Bartlett'S Test of Sphericity
Reliability Analysis
Eigenvalue
Kaiser Criterion
Varimax and Direct Oblimin Rotation
Factor Scores
Pls Path Modeling
Business & Economics
Principal Components Analysis
Scree Plot
Kaiser-Meyer-Olkin (kmo) Criterion
Anti-Image
Measure of Sampling Adequacy (msa)
Communality
Business

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