Book Chapter

Cluster Analysis

Erik Mooi, Marko Sarstedt

CONCISE GUIDE TO MARKET RESEARCH: THE PROCESS, DATA, AND METHODS USING IBM SPSS STATISTICS | SPRINGER-VERLAG BERLIN | Published : 2011

DOI: 10.1007/978-3-642-12541-6_9

University of Melbourne Researchers

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261Web of Science

Keywords

Hierarchical and Partitioning Methods
Social Sciences, Mathematical Methods
Mathematical Methods in Social Sciences
Business & Economics
Two-Step Clustering
Dendrogram
Icicle Diagram
K-Means
Matching Coefficients
Social Sciences
Euclidean Distance
Chebychev Distance
Clustering Variables
Business
Profiling Clusters
Agglomerative and Divisive Clustering
City-Block Distance
Distance Matrix