Book Chapter

Communicating the Results

Erik Mooi, Marko Sarstedt

CONCISE GUIDE TO MARKET RESEARCH: THE PROCESS, DATA, AND METHODS USING IBM SPSS STATISTICS | SPRINGER-VERLAG BERLIN | Published : 2011

DOI: 10.1007/978-3-642-12541-6_10

University of Melbourne Researchers

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33Web of Science

Keywords

Minto Principle
Visual Aids
Social Sciences
Written Report
Ethics
Pyramid Structure for Presentations
Report Structure
Follow-Up
Oral Presentation
Mathematical Methods in Social Sciences
Business & Economics
Social Sciences, Mathematical Methods
Business
Identify and Understand the Audience