Book Chapter

Communicating the Results

Erik Mooi, Marko Sarstedt

CONCISE GUIDE TO MARKET RESEARCH: THE PROCESS, DATA, AND METHODS USING IBM SPSS STATISTICS | SPRINGER-VERLAG BERLIN | Published : 2011

DOI: 10.1007/978-3-642-12541-6_10

University of Melbourne Researchers

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26Web of Science

Keywords

Ethics
Pyramid Structure for Presentations
Identify and Understand the Audience
Minto Principle
Business & Economics
Business
Mathematical Methods in Social Sciences
Report Structure
Written Report
Social Sciences
Oral Presentation
Social Sciences, Mathematical Methods
Visual Aids
Follow-Up