Book Chapter

Communicating the Results

Erik Mooi, Marko Sarstedt

CONCISE GUIDE TO MARKET RESEARCH: THE PROCESS, DATA, AND METHODS USING IBM SPSS STATISTICS | SPRINGER-VERLAG BERLIN | Published : 2011

DOI: 10.1007/978-3-642-12541-6_10

University of Melbourne Researchers

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32Web of Science

Keywords

Minto Principle
Oral Presentation
Report Structure
Social Sciences, Mathematical Methods
Written Report
Business
Mathematical Methods in Social Sciences
Social Sciences
Ethics
Follow-Up
Visual Aids
Identify and Understand the Audience
Pyramid Structure for Presentations
Business & Economics