Journal article

Risky Research? How Relational Engagement in Research Can Mitigate Harm and Enhance Benefits

B Davis, J Ozanne

Journal of the Association for Consumer Research | University of Chicago Press | Published : 2018


Many consumer researchers study risky consumption behaviors with the goal of enhancing consumer well-being. But could the very process of research be potentially harmful if it is extractive and focused on mining insights for academic publications? Could more participatory research processes where beneficiaries collaborate lead to changes that could more directly enhance consumer well-being? We explore how a relational engagement approach to research can be used to carefully think through opportunities to not only mitigate risk in studies but enhance broader benefits for the participants. Specifically, we look at how collaboration between researchers and potential beneficiaries improves the c..

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University of Melbourne Researchers

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