Journal article

The Power of a Parent's Touch: Evaluation of Reach and Impact of a Targeted Evidence-Based YouTube Video

Marsha Campbell-Yeo, Justine Dol, Timothy Disher, Britney Benoit, Christine T Chambers, Kaitlyn Sheffield, Talia Boates, Denise Harrison, Brenda Hewitt, Krista Jangaard, Jennifer Stinson, Anna Taddio, Jennifer A Parker, Kim Caddell

The Journal of Perinatal & Neonatal Nursing | LIPPINCOTT WILLIAMS & WILKINS | Published : 2017


Despite strong evidence that skin-to-skin contact and breast-feeding are effective pain-relieving interventions for infants undergoing painful procedures, they remain underutilized in clinical practice. Given the important contribution of parents, there is a need to find innovative ways to assist parents to become actively involved in their infant's care. We developed a YouTube video to disseminate evidence-based information on the effectiveness of skin-to-skin contact and breast-feeding for infant pain management. The 2-minute 39-second video launched on December 2, 2014, and was promoted through Web-based and in-person communication and YouTube advertisements. Data were collected using You..

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University of Melbourne Researchers


Funding Acknowledgements

The authors acknowledge the Nova Scotia Health Research Foundation for providing support through their initial Knowledge Sharing Support Award to develop the video and a second Knowledge Sharing Support Award for the dissemination and translation of the video. Also to the Canadian Institutes of Health Research 2014 IHDCYH Talks Video Competition for a first place award for our video. Campbell-Yeo is supported by a Canadian Institutes of Health Research New Investigator Award and Canadian Child Health Clinician Scientist Career Development Award. Campbell-Yeo thanks the Mayday Pain and Society Fellowship for knowledge translation training, advocacy guidance, and support. The authors acknowledge the significant contribution of the parents and staff of the NICU. Also, video production from EGG Studios, graphic design support from BrightbyDesign Inc, and dissemination and promotion from the #ItDoesntHaveToHurt Initiative are acknowledged.