Journal article

Questioning worth: selling out in the music industry

Kerrie Bridson, Jody Evans, Rohit Varman, Michael Volkov, Sean McDonald

EUROPEAN JOURNAL OF MARKETING | EMERALD GROUP PUBLISHING LTD | Published : 2017

Abstract

Purpose: This study aims to illuminate the way in which consumers question the authenticity and worth of musicians, leading to a classification of selling out. The authors contribute to the debate on authenticity by attending to the question of worth that is under-examined in existing literature, by drawing upon French pragmatic sociology with specific attention to convention theory to understand conflicting interpretations of worth. Design/methodology/approach: The considerations music fans go through navigating whether artists are selling out and the loss of worth were explored through 22 semi-structured interviews, complemented by focus group discussions (20 participants) and analysis of ..

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University of Melbourne Researchers