Journal article
The impact of interpretive and reductive front-of-pack labels on food choice and willingness to pay
Z Talati, R Norman, S Pettigrew, B Neal, B Kelly, H Dixon, K Ball, C Miller, T Shilton
International Journal of Behavioral Nutrition and Physical Activity | BMC | Published : 2017
Abstract
Background: This study examined how front-of-pack labels and product healthfulness affect choice and willingness to pay across a range of foods. It was hypothesized that: (i) product choice and (ii) willingness to pay would be more aligned with product healthfulness when healthfulness was expressed through the Health Star Rating, followed by the Multiple Traffic Light, then the Daily Intake Guide, and (iii) the Nutrition Facts Panel would be viewed infrequently. Methods: Adults and children aged 10+ years (n = 2069) completed an online discrete choice task involving mock food packages. A 4 food type (cookies, corn flakes, pizza, yoghurt) × 2 front-of-pack label presence (present, absent) × 3..
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Awarded by South Australian Health and Medical Research Institute
Funding Acknowledgements
This work was funded by an ARC Linkage grant (LP130100428) with additional cash and in-kind support provided by the following partner organizations: the South Australian Health and Medical Research Institute, the National Heart Foundation, Cancer Council New South Wales, and Cancer Council Victoria. KB is supported by a Principal Research Fellowship from the NHMRC, ID 1042442.