Journal article
Competing with big business: A randomised experiment testing the effects of messages to promote alcohol and sugary drink control policy
M Scully, E Brennan, S Durkin, H Dixon, M Wakefield, CL Barry, J Niederdeppe
BMC Public Health | BMC | Published : 2017
Open access
Abstract
Background: Evidence-based policies encouraging healthy behaviours are often strongly opposed by well-funded industry groups. As public support is crucial for policy change, public health advocates need to be equipped with strategies to offset the impact of anti-policy messages. In this study, we aimed to investigate the effectiveness of theory-based public health advocacy messages in generating public support for sugary drink/alcohol policies (increased taxes; sport sponsorship bans) and improving resistance to subsequent anti-policy messages typical of the sugary drink/alcohol industry. Methods: We conducted a two-wave randomised online experiment assigning Australian adults to one of four..
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Funding Acknowledgements
This research was primarily funded by Cancer Council Victoria, with additional funding support provided by Cornell University. The funders were not involved in the design of the study or the collection, analysis, and interpretation of data, or in writing the manuscript.