Predicting native plant landscaping preferences in urban areas

Abstract

The rapidly growing physical footprint of cities makes understanding residential landscaping preferences increasingly important for water quality, biodiversity conservation, and addressing climate change. In this paper we answer four interrelated questions about residential landscaping preferences with a case study in Raleigh, NC: (1) How are residents' landscaping preferences influenced by what residents believe their neighbors prefer? (2) Do residents accurately assess their neighbors' landscaping preferences? (3) How does ethnicity influence landscaping preferences? and (4) Do the socio-demographic and neighborhood norm based correlates of landscaping preferences persist when both are acc..