Conference Proceedings

Personalising Mobile Advertising Based on Users' Installed Apps

Jenna Reps, Uwe Aickelin, Jonathan Garibaldi, Chris Damski, ZH Zhou, W Wang, R Kumar, H Toivonen, J Pei, JZ Huang, X Wu

IEEE International Conference of Data Mining: The 4th International Workshop on Data Mining for Service (DMS) | IEEE | Published : 2014