Journal article

Modelling and Simulating Retail Management Practices: A First Approach

Peer-Olaf Siebers, Uwe Aickelin, Helen Celia, Chris Clegg

International Journal of Simulation and Process Modelling | Inderscience Publishers | Published : 2009

Abstract

Management practices play a vital role in determining the success or failure of retail organisations. There has been a significant amount of modelling and simulation of operational management practices. However, people management practices including training, empowerment, and teamwork have often been neglected despite evidence to suggest that they crucially impact upon an organization's performance. In this paper we focus on simulating various in-store scenarios grounded in empirical case studies with a leading UK retailer. Ultimately, we want to determine if agent-based modelling and simulation can assist in the assessment of the impact of people management practices on customer satisfactio..

View full abstract

University of Melbourne Researchers