Conference Proceedings

Modelling Reactive and Proactive Behaviour in Simulation

Mazlina Abdul Majid, Peer-Olaf Siebers, Uwe Aickelin

Proceedings of Operational Research Society 5th Simulation Workshop (SW10), | Operational Research Society of New Zealand | Published : 2010


This research investigated the simulation model behaviour of a traditional and combined discrete event as well as agent based simulation models when modelling human reactive and proactive behaviour in human centric complex systems. A departmental store was chosen as human centric complex case study where the operation system of a fitting room in WomensWear department was investigated. We have looked at ways to determine the efficiency of new management policies for the fitting room operation through simulating the reactive and proactive behaviour of staff towards customers. Once development of the simulation models and their verification had been done, we carried out a validation experiment ..

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