Conference Proceedings

An Agent-Based Simulation of In-store Customer Experience

Peer-Olaf Siebers, Uwe Aickelin, Helen Celia, Chris Clegg

Proceedings of the Operational Research Society 4th Simulation Workshop, Worcestershire, UK | International Federation of Operational Research Societies (IFORS) | Published : 2008


Agent-based modelling and simulation offers a new and exciting way of understanding the world of work. In this paper we describe the development of an agent-based simulation model, designed to help to understand the relationship between human resource management practices and retail productivity. We report on the current development of our simulation model which includes new features concerning the evolution of customers over time. To test some of these features we have conducted a series of experiments dealing with customer pool sizes, standard and noise reduction modes, and the spread of the word of mouth. Our multi-disciplinary research team draws upon expertise from work psychologists an..

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