Journal article

Brand Name Confusion: Subjective and Objective Measures of Orthographic Similarity

Jennifer S Burt, Kimberley A McFarlane, Sarah J Kelly, Michael S Humphreys, Kimberlee Weatherall, Robert G Burrell

Journal of Experimental Psychology: Applied | AMER PSYCHOLOGICAL ASSOC | Published : 2017

University of Melbourne Researchers


Awarded by Australian Research Council

Funding Acknowledgements

The research was supported by Linkage Grant LP120100249 from the Australian Research Council. We thank Philippe Lacherez for assistance with modeling and Walter Leggett for assistance with item preparation.