Brand Name Confusion: Subjective and Objective Measures of Orthographic Similarity
Jennifer S Burt, Kimberley A McFarlane, Sarah J Kelly, Michael S Humphreys, Kimberlee Weatherall, Robert G Burrell
Journal of Experimental Psychology: Applied | AMER PSYCHOLOGICAL ASSOC | Published : 2017
Awarded by Australian Research Council
The research was supported by Linkage Grant LP120100249 from the Australian Research Council. We thank Philippe Lacherez for assistance with modeling and Walter Leggett for assistance with item preparation.