Journal article

To integrate or not to integrate? Understanding B2B social media communications

Richard L Gruner, Damien Power

Online Information Review | EMERALD GROUP PUBLISHING LTD | Published : 2018

DOI: 10.1108/OIR-04-2016-0116

University of Melbourne Researchers

Citation metrics

3Web of Science
4Scopus

Keywords

Quantitative Large-Scale Empirical Exploration
B2b Engagement
Social Media Platform Preference
Posts
Facebook
Networks
Professionals
Behavior
Digital Media Integration
Information Science & Library Science
Computer Science, Information Systems
Science & Technology
Technology
Brand Communities
Performance
Smes
Computer Science
Perspective
Framework