Journal article

To integrate or not to integrate? Understanding B2B social media communications

Richard L Gruner, Damien Power

Online Information Review | EMERALD GROUP PUBLISHING LTD | Published : 2018

DOI: 10.1108/OIR-04-2016-0116

University of Melbourne Researchers

Citation metrics

2Web of Science
4Scopus

Keywords

Brand Communities
Information Science & Library Science
Quantitative Large-Scale Empirical Exploration
Behavior
Science & Technology
B2b Engagement
Social Media Platform Preference
Networks
Performance
Digital Media Integration
Framework
Perspective
Smes
Posts
Computer Science, Information Systems
Facebook
Professionals
Computer Science
Technology