iObjectify: Self- and other-objectification on Grindr, a geosocial networking application designed for men who have sex with men

Abstract

Grindr is a smartphone application for men who have sex with men (MSM). Despite its reputation as a ‘hook-up app’, little is known about its users' self-presentation strategies and how this relates to objectification. This article explores objectification on Grindr. The results of Study 1 showed that Grindr users objectified other men more than non-Grindr users. A content analysis of 1400 Grindr profiles in Study 2 showed that profile pictures with objectifying content were related to searching for sexual encounters. Finally, a survey of Grindr users in Study 3 revealed that objectification processes and sexualized profile pictures were related to some objectification-relevant online behavio..