BEHAVIOUR CHANGE VIA SOCIAL SANCTIONS AND SHARED ELECTRICITY

Abstract

Applying behaviour change methods to reduce home energy consumption has resulted in varying outcomes and also conservation effects that were short-lived. Some of the more promising treatments included In Home Energy Displays (IHDs) and home energy bills with comparisons to unknown others (Schultz, Nolan, Cialdini, Goldstein, & Griskevicius, 2007) - for individual homes. In contrast, so-called collective “energy communities” reduce individual energy consumption (Bauwens & Eyre, 2017) and report other benefits such as group cohesion and community building. A question arises as to whether conservation norms would emerge in ad-hoc urban groups if they we able to co-own and operate a Distributed ..