Sharing knowledge about immunisation (SKAI): An exploration of parents’ communication needs to inform development of a clinical communication support intervention

Abstract

Introduction: The SKAI (Sharing Knowledge About Immunisation) project aims to develop effective communication tools to support primary health care providers’ consultations with parents who may be hesitant about vaccinating their children. Aim: This study explored parents’ communication needs using a qualitative design. Methods: Parents of at least one child less than five years old were recruited from two major cities and a regional town known for high prevalence of vaccine objection. Focus groups of parents who held similar vaccination attitudes and intentions were convened to discuss experiences of vaccination consultations and explore their communication needs, including preferences. Draf..