Journal article

Nosenography: How smell constitutes meaning, identity and temporal experience in spatial assemblages

R Canniford, K Riach, T Hill

Marketing Theory | SAGE Publications | Published : 2018

Abstract

Nosenography is a theoretical and methodological commitment to uncover the presences and practices of smell, an often-ignored sensory feature of market and consumption spaces. Drawing on prior social science theorizations of smell as well as contemporary sensory marketing practices, we develop a framework to understand how smell features in spatial assemblages of bodies, locations and experiences. Extending theorizations of product smells and ambient smells, we show how this framework can guide knowledge of the sensing, practice and management of smell and space. We explain that smell is a dynamic and unruly force that (i) encodes spaces with meaning, (ii) identifies bodies with spaces, and ..

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University of Melbourne Researchers