Conference Proceedings

How do Fintech Service Platforms Facilitate Value Co-Creation? An Analysis of Twitter Data

CF Breidbach, S Ranjan

ICIS 2017: Transforming Society with Digital Innovation | Association for Information Systems | Published : 2018

Abstract

How do service platforms facilitate value co-creation processes amongst other interdependent economic actors? An analysis of Twitter data stemming from the official accounts of four peer-to-peer (P2P) lending platforms enables us to identify the practices that intend to facilitate the co-creation of value amongst lenders and borrowers. Our findings indicate that P2P lending platforms align their value facilitating practices to the unique needs of their multiple user groups (i.e., borrowers and lenders), and highlight the purpose, content, and economic actors targeted by each P2P lending platform. We provide a theoretical and empirical contribution in the form of research propositions that ad..

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