Journal article

Social marketing and community mobilisation to reduce underage alcohol consumption in Australia: A cluster randomised community trial

Bosco Charles Rowland, Joanne Williams, Rachel Smith, Jessica Kate Hall, Amber Osborn, Peter Kremer, Adrian B Kelly, Eva Leslie, George Patton, Mohammadreza Mohebbi, John W Toumbourou

Preventive Medicine | ACADEMIC PRESS INC ELSEVIER SCIENCE | Published : 2018


BACKGROUND AND AIMS: In many countries adolescent alcohol use is a major health problem. To supplement national policies, it is important to trial community interventions as a potential strategy to prevent adolescent alcohol use. METHODS: This study evaluated a multicomponent community intervention that included community mobilisation, social marketing, and the monitoring of alcohol sales to minors. Evaluation was a clustered randomised trial design with 14 intervention and 14 control communities. Prior to randomisation, communities were matched on socioeconomic status and location. Intervention communities were not blinded. PARTICIPANTS: 3545 Year 8 students (M = 12 years) were surveyed at ..

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Awarded by Australian Research Council Linkage Grant

Awarded by National Health and Medical Research Council

Funding Acknowledgements

Funding was provided by Australian Research Council Linkage Grant (grant #LP100200755), the National Health and Medical Research Council (NHMRC APP1087781), the Murdoch Childrens Research Institute, Communities That Care Ltd, 14 local community partners, Centre for Youth Substance Abuse Research (CYSAR) at the University of Queensland, VicRoads Victorian Community Road Safety Partnership Program and the Victorian Transport Accident Commission Community Road Safety Grants Program.