Shared leadership as a vehicle to healthy service eco-systems: practical or fanciful?

Abstract

Purpose: The purpose of this paper is to determine whether a shared leadership governance arrangement facilitates improved outcomes within a social marketing service eco-system. The research was focussed on gaining an understanding of participants involved in a cross-institutional partnership. The case study selected to facilitate this exploration was a social marketing project that aimed to support aboriginal households in Victoria with regard to their energy efficiency. It thus investigated the meso-level insights experienced by partners and those delivering the service. Design/methodology/approach: Interview (yarn-based) data from 20 individuals involved in an energy efficiency programme ..