Journal article

Impact of questionnaire format on reliability, validity, and hypothesis testing

U Kayande, M Viswanathan, RP Bagozzi, S Riethmuller, SYY Cheung

TPM - Testing, Psychometrics, Methodology in Applied Psychology | F1000 Research Ltd. | Published : 2017


esearchers use a variety of questionnaire formats to collect data on measures of constructs for theory testing. For example, researchers may label measures of constructs, present measures of different constructs on different pages, or intersperse items from different constructs. Such questionnaire format choices are often guided by commonly held beliefs and conventions. However, there is little if any empirical research evaluating such different formats, precluding an informed view of the appropriateness of a format for a study. To our knowledge, our research represents the first systematic empirical investigation of how different formats affect research outcomes. We conduct a series of stud..

View full abstract

University of Melbourne Researchers