Fear, Sadness and Hope: Which Emotions Maximize Impact of Anti-Tobacco Mass Media Advertisements among Lower and Higher SES Groups?
Sarah Durkin, Megan Bayly, Emily Brennan, Lois Biener, Melanie Wakefield
Journal of Health Communication | TAYLOR & FRANCIS INC | Published : 2018
Awarded by Australian National Health and Medical Research Council Partnership Project
The study was funded by an Australian National Health and Medical Research Council Partnership Project grant [#1016419] with VicHealth. The Victorian Tracking Survey was auspiced by Quit Victoria, with funding from VicHealth, the Victorian Department of Health and Human Services and Cancer Council Victoria.