Journal article

Health warnings promote healthier dietary decision making: Effects of positive versus negative message framing and graphic versus text-based warnings

C Murawski, M Wakefield, D Rosenblatt, S Bode, H Dixon

Appetite | Elsevier | Published : 2018


Food product health warnings have been proposed as a potential obesity prevention strategy. This study examined the effects of text-only and text-and-graphic, negatively and positively framed health warnings on dietary choice behavior. In a 2 × 5 mixed experimental design, 96 participants completed a dietary self-control task. After providing health and taste ratings of snack foods, participants completed a baseline measure of dietary self-control, operationalized as participants' frequency of choosing healthy but not tasty items and rejecting unhealthy yet tasty items to consume at the end of the experiment. Participants were then randomly assigned to one of five health warning groups and p..

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Awarded by Australian Research Council

Funding Acknowledgements

This work was funded by a Cancer Council Victoria, Centre for Behavioral Research in Cancer Post Graduate Cancer Research Scholarship awarded to D.R. and an Australian Research Council Discovery Early Career Researcher Award (DE140100350) awarded to S.B.