Journal article

Early assessment of medical technologies to inform product development and market access: a review of methods and applications.

Maarten J Ijzerman, Lotte MG Steuten

Appl Health Econ Health Policy | Published : 2011

Abstract

Worldwide, billions of dollars are invested in medical product development and there is an increasing pressure to maximize the revenues of these investments. That is, governments need to be informed about the benefits of spending public resources, companies need more information to manage their product development portfolios and even universities may need to direct their research programmes in order to maximize societal benefits. Assuming that all medical products need to be adopted by the heavily regulated healthcare market at one point in time, it is worthwhile to look at the logic behind healthcare decision making, specifically, decisions on the coverage of medical products and decisions ..

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