Conference Proceedings

Perceived effectiveness of larger graphic health warnings and plain packaging among urban and rural adolescents and adults of Delhi and Telangana, India

T Rawal, GP Nazar, S Ravishankar, N Grills, P Webster, M Arora

TOBACCO INDUCED DISEASES | EUROPEAN PUBLISHING | Published : 2018

Abstract

Background: Plain packaging has been demonstrated to be effective in Australia, where it led to increased quit attempts among adult smokers. Graphic Health Warnings (GHWs) on tobacco packs in India have increased from 40% to 85%. This qualitative study assesses perceptions of Indian adults...

University of Melbourne Researchers