Big Data Visualizations in Organizational Science

Abstract

Visualizations in organizational research have primarily been used in the context of traditional survey data, where individual data points (e.g., responses) can typically be plotted, and qualitative (e.g., language data) and quantitative (e.g., frequency data) information are not typically combined. Moreover, visualizations are typically used in a hypothetico-deductive fashion to showcase significant hypothesized results. With the advent of big data, which has been characterized as being particularly high in volume, variety, and velocity of collection, visualizations need to more explicitly and formally consider the issues of (a) identification (isolating or highlighting relevant data pertai..