Book Chapter

Innovative Firms and the Management of Technological Partnerships: Evidence from Australia

C McLeod, S bell

Global Perspectives in Marketing for the 21st Century Proceedings of the 1999 World Marketing Congress | Springer | Published : 2015

Abstract

This volume includes the full proceedings from the 1999 World Marketing Congress held in Qawra, Malta with the theme Global Perspectives in Marketing for the 21st Century.