Journal article

Social rewards: the basis for collaboration in honor cultures

Jimena Yolanda Ramirez-Marin, Saïd Shafa

Cross Cultural & Strategic Management | Emerald | Published : 2018


Purpose – The purpose of this paper is twofold: first, to define social rewards, as acts and expressions which specifically signal respect, courtesy and benevolence to the other party, based on cultural scripts found in honor cultures. Second, to explore whether social rewards mitigate competitive aspirations and foster collaboration in competitive settings, with honor values being a culturally relevant mechanism for this effect. Design/methodology/approach – This paper reports on two experiments assessing high-honor and low-honor culture participants’ aspirations and behavioral decisions. In study 1, participants described a personal situation where they were praised by close others (socia..

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