Text message intervention to reduce frequency of binge drinking among disadvantaged men: the TRAM RCT

Iain K Crombie, Linda Irvine, Brian Williams, Falko F Sniehotta, Dennis J Petrie, Claire Jones, John Norrie, Josie MM Evans, Carol Emslie, Peter M Rice, Peter W Slane, Gerry Humphris, Ian W Ricketts, Ambrose J Melson, Peter T Donnan, Andrew McKenzie, Li Huang, Marcus Achison

Public Health Research | National Institute for Health Research


Background Socially disadvantaged men are more likely to binge drink frequently and to experience high levels of alcohol-related harm. Objectives To test the effectiveness and cost-effectiveness of a text message intervention in reducing the frequency of binge drinking among disadvantaged men. Study design A four-centre, parallel-group, pragmatic, individually randomised controlled trial was conducted. Randomisation was carried out using a secure remote web-based system. It was stratified by participating centre and recruitment method and r..

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