'Business Unusual': Building BoP 3.0

Abstract

With over three billion people currently living below the poverty line, finding better ways to lift people out of poverty is a con-cern of scholars from a range of disciplines. Within Management Studies, the focus is on developing market-based solutions to poverty alleviation through Bottom/Base-of-the-Pyramid (BoP) initiatives. To date, these have enjoyed limited success, sometimes even exacerbating the problems they attempt to solve. As a result, there is a growing academic and practitioner push for a third iteration—BoP 3.0—that moves closer to a sustainable development model of poverty alleviation. Through a grounded theory study of 21 Philippines-based organizations implementing poverty ..