Journal article

Evaluation of ?The Father Effect? Media Campaign to Increase Awareness of, and Participation in, an Online Father-Inclusive Parenting Program

Lucy A Tully, Patrycja J Piotrowska, Daniel AJ Collins, Paul J Frick, Vicki Anderson, Caroline Moul, Rhoshel K Lenroot, Eva R Kimonis, David Hawes, Mark R Dadds

Health Communication | ROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTD | Published : 2019


There is substantial evidence that parenting programs are effective in improving parenting and child mental health outcomes. While there is increasing focus on delivering parenting interventions online to increase their reach and dissemination, fathers are underrepresented in all formats of parenting programs. However, research suggests that father participation is important for intervention effectiveness. This study evaluated the effectiveness of a media campaign for increasing awareness of, and participation in, an online father-inclusive parenting program called 'ParentWorks'. An 8-week campaign was conducted in Australia via social media channels, digital display advertising, digital tel..

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Funding Acknowledgements

This publication is an outcome of the Like Father Like Son project which is funded by the Movember Foundation Australian Mental Health Initiative. The funding body had no role in the study design, interpretation, writing the manuscript, or the decision to submit the paper for publication.