Journal article

Can front-of-pack labels influence portion size judgements for unhealthy foods?

Zenobia Talati, Simone Pettigrew, Bridget Kelly, Kylie Ball, Bruce Neal, Helen Dixon, Trevor Shilton, Caroline Miller



OBJECTIVE: By clearly conveying the healthiness of a food, front-of-pack (FOP) labels have the potential to influence the portion size considered appropriate for consumption. The present study examined the how the Daily Intake Guide (DIG), Multiple Traffic Lights (MTL) and Health Star Rating (HSR) FOP labels affect judgements of appropriate portion sizes of unhealthy foods compared with when no FOP label is present. DESIGN: Respondents viewed mock packages of unhealthy variations of pizzas, cookies, yoghurts and cornflakes featuring the DIG, MTL, HSR or no FOP label, and indicated the portion size they believed should be eaten of each food on a single occasion. SETTING: The survey was comple..

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Awarded by ARC Linkage grant

Funding Acknowledgements

This work was funded by an ARC Linkage grant (LP130100428) with additional cash and in-kind support provided by the following partner organizations: the South Australian Health and Medical Research Institute, the National Heart Foundation, Cancer Council New South Wales and Cancer Council Victoria. The funders had no role in the design, analysis or writing of this article.