A platform for exploring social media analytics of fast food restaurants in Australia

Abstract

© Springer International Publishing AG, part of Springer Nature 2018. Social media is one of the primary communication tools for Internet users. Twitter, one of the most popular social medias, has more than one hundred million daily active users. These tweeters tweet a large number of tweets every day containing a rich and diverse collection of information. At the same time, the problem of obesity is becoming a serious issue all over the world. In this paper, we consider the impact of the geographical location of fast food restaurant on the body mass index (BMI) and levels of obesity of individuals in Melbourne through data analytics around social media.