Journal article

In Need of an Attitude Adjustment? The Role of Data Visualization in Attitude Change and Evaluation Influence

Sarah Mason, Tarek Azzam

American Journal of Evaluation | SAGE PUBLICATIONS INC | Published : 2019

DOI: 10.1177/1098214018778808

Keywords

Evaluation Use
Media
Social Sciences
Social Sciences, Interdisciplinary
Advertisements
Data Visualization
Consumers
Biased Assimilation
Social Sciences - Other Topics
Reporting
Pictures
Attitude Change