Journal article

Who creates the bandwagon? The dynamics of fear of isolation, opinion congruency and anonymity-preference on social media in the 2017 South Korean presidential election

KyuJin Shim, Soo-Kwang Klive Oh

Computers in Human Behavior | Elsevier | Published : 2018

Abstract

This paper proposes a new approach to study fear of isolation (FOI), with special attention to psychological motivations/gratifications sought in the online sphere (opinion congruency-seeking and anonymity-preference), which may lead to political expression via social media. We posit that individuals with FOI will display a tendency to want to match their opinions with the majority and will also actively utilize online platforms as they offer anonymity. This empirical study collected data from a random sample of 1107 participants in South Korea, a frontrunner in terms of political expression on social media. The results demonstrated that FOI is associated with opinion congruency as well as a..

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University of Melbourne Researchers