Journal article

The Effect of Biased Expectation of News Media on Persuasion in a Government Crisis: An Application of Expectancy Violation Theory

K Shim

Korean Journal of Advertising | Han'guk Kwanggo Hongbo Hakhoe | Published : 2015


The purpose of this study is to investigate how publics perceive news coverage of a government crisis based on their biased perception of news media. More specifically, this study applied Expectancy Violation Theory (EVT) and conducted an experimental study of 321 Korean participants through a 2 (message type: expectation-confirmed vs. expectation-disconfirmed message) X 2 (news media type: anti-government vs. pro-government) between-subject design. The results showed that participants were more likely to perceive an expectation-disconfirmed message as more impartial than an expectation-confirmed message when they perceived news media as favorable to the government. On the contrary, responde..

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University of Melbourne Researchers