Journal article

The effect of 'smart' financial incentives on driving behaviour of novice drivers

Duncan Mortimer, Jasper S Wijnands, Anthony Harris, Alan Tapp, Mark Stevenson

Accident Analysis and Prevention | Elsevier | Published : 2018


Recent studies have demonstrated that financial incentives can improve driving behaviour but high-value incentives are unlikely to be cost-effective and attempts to amplify the impact of low-value incentives have so far proven disappointing. The present study provides experimental evidence to inform the design of ‘smart’ and potentially more cost-effective incentives for safe driving in novice drivers. Study participants (n = 78) were randomised to one of four financial incentives: high-value penalty; low-value penalty; high-value reward; low-value reward; allowing us to compare high-value versus low-value incentives, penalties versus rewards, and to test specific hypotheses regarding motiva..

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