Journal article

Institutional differences and integration difficulties: How location of headquarters and component sourcing affect firm responsiveness

Kashef A Majid, Hari Bapuji

International Marketing Review | Emerald | Published : 2018


Purpose: The purpose of this paper is to examine how the location of a firm’s headquarters and component sourcing impact a firm’s responsiveness in a product-harm crisis in local market. Design/methodology/approach: The authors collected data on 1,251 vehicle recalls from 12 manufacturers, six in the USA, three in Germany, and three in Japan. All of the recalls occurred in the USA between 2002 and 2010. The time the product was first released into the marketplace was used as the starting point while the time the recall was initiated (if at all) was used to record the probability of the product recall over time. Specifically, a survival analysis with an accelerated failure time model was emp..

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University of Melbourne Researchers