Comparing Case Study and Ethnography as Qualitative Research Approaches
Jurnal ILMU KOMUNIKASI | Universitas Atma Jaya Yogyakarta
Abstract: This article reviews several differences between case study and ethnography in terms of definitions, characteristics, strengths and limitations. It provides current information by comparing these approaches from various social researchersâ€™ perspectives. Although each method has strong points, they both have differences in conducting observation and interview as data collection techniques; choosing the length of time of data gathering and reporting details of a particular reality.