Journal article

The consumption, politics and transformation of community

Mona Moufahim, Victoria Wells, Robin Canniford

JOURNAL OF MARKETING MANAGEMENT | ROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTD | Published : 2018

DOI: 10.1080/0267257X.2018.1479506

University of Melbourne Researchers

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Keywords

Management
Peer-To-Peer
Social Sciences
Virtual Communities
Ethnography
Space
Online Brand Communities
Value Co-Creation
Life
Consumer Tribes
Business
Identity
Perspective
Business & Economics