Journal article

The consumption, politics and transformation of community

Mona Moufahim, Victoria Wells, Robin Canniford

Journal of Marketing Management | ROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTD | Published : 2018

DOI: 10.1080/0267257X.2018.1479506

University of Melbourne Researchers

Citation metrics

3Web of Science
2Scopus

Keywords

Space
Virtual Communities
Consumer Tribes
Business & Economics
Value Co-Creation
Social Sciences
Management
Life
Identity
Perspective
Ethnography
Peer-To-Peer
Online Brand Communities
Business