Individualism as the moderator of the relationship between hedonism and happiness: A study in 19 nations
Mohsen Joshanloo, Aaron Jarden
PERSONALITY AND INDIVIDUAL DIFFERENCES | PERGAMON-ELSEVIER SCIENCE LTD | Published : 2016
We hypothesize that hedonism (valuing pleasure) as a pathway to happiness is more strongly correlated with happiness in more individualistic (vs collectivistic) cultures. Multi-level modeling is used to test this hypothesis in a sample of 6899 individuals across 19 cultures, controlling for age, gender, and national economic prosperity. As predicted, we find that individualism moderates the relationship between hedonism and happiness, such that hedonism is more strongly related to happiness in more individualistic cultures. These results suggest that culture influences how happiness is most effectively pursued in various cultures.