Journal article

Individualism as the moderator of the relationship between hedonism and happiness: A study in 19 nations

Mohsen Joshanloo, Aaron Jarden

PERSONALITY AND INDIVIDUAL DIFFERENCES | PERGAMON-ELSEVIER SCIENCE LTD | Published : 2016

Abstract

We hypothesize that hedonism (valuing pleasure) as a pathway to happiness is more strongly correlated with happiness in more individualistic (vs collectivistic) cultures. Multi-level modeling is used to test this hypothesis in a sample of 6899 individuals across 19 cultures, controlling for age, gender, and national economic prosperity. As predicted, we find that individualism moderates the relationship between hedonism and happiness, such that hedonism is more strongly related to happiness in more individualistic cultures. These results suggest that culture influences how happiness is most effectively pursued in various cultures.