Journal article

Modelling antecedents of blood donation motivation among non-donors of varying age and education

KPH Lemmens, C Abraham, RAC Ruiter, IJT Veldhuizen, CJG Dehing, AER Bos, HP Schaalma

British Journal of Psychology | WILEY-BLACKWELL | Published : 2009

Abstract

Understanding blood donation motivation among non-donors is prerequisite to effective recruitment. Two studies explored the psychological antecedents of blood donation motivation and the generalisability of a model of donation motivation across groups differing in age and educational level. An older well-educated population and a younger less well-educated population were sampled. The studies assessed the role of altruism, fear of blood/needles and donation-specific cognitions including attitudes and normative beliefs derived from an extended theory of planned behaviour (TPB). Across both samples, results showed that affective attitude, subjective norm, descriptive norm, and moral norm were ..

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